Digital art and multimedia narratives: reinterpreting accounts of violence based in gender in Colombia

Arte digital y narrativas multimedia: reinterpretando relatos de violencia basada en género en Colombia

The present article focuses on NiUnaMás NiUnaMenos, immersive multimedia that is supported by the potential of virtual reality, and which is an offshoot of an amateur 360° creative project. This addresses the interest of resignifying accounts that have appeared in the media, but which seem to fade rapidly, in the face of the accelerated rhythm of diffusion patterns. Based on communication, social change, and cyberculture, in addition to the premises of digital art movements and their precursors, the NiUnaMás NiUnaMenos project explores, based upon a qualitative methodology, the way in which other forms of narration, in times of mediatic and cultural convergence, are possible, how art from other eras may become a pretext for citizens to reflect on topics present in their immediate contexts. Herein, a journey, via 360° photography was created collectively, in which the image, in multiple facets, was created via a digital art and multimedia narrative management device. This highlights art in its digital facet, as an input with which to enrich narrations of contemporary problems, to urge sharing of emotions that transcend the digital. It is a multimedia canvas that promotes social transformation.