Transformative learning for circular marketing: a university-business collaboration in the fashion sector in the Fashion Cluster

Aprendizaje transformador para el marketing circular: una colaboración universidad-empresa en el sector moda en el Clúster de Moda

Published 2025-12-20


https://doi.org/10.30554/lumina.v26.n2.5549.2025
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Vol. 26 No. 2 (2025): Lúmina 26(2)
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MEJIA BERMUDEZ, A., & TINOCO GIRALDO, H. (2025). Transformative learning for circular marketing: a university-business collaboration in the fashion sector in the Fashion Cluster. Lúmina, 26(2). https://doi.org/10.30554/lumina.v26.n2.5549.2025
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MEJIA BERMUDEZ, A., & TINOCO GIRALDO, H. (2025). Transformative learning for circular marketing: a university-business collaboration in the fashion sector in the Fashion Cluster. Lúmina, 26(2). https://doi.org/10.30554/lumina.v26.n2.5549.2025

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ADRIANA MEJIA BERMUDEZ
Autora
https://orcid.org/0000-0003-3828-8751 ORCID
HAROLD TINOCO GIRALDO
Baylor College of Medicine
https://orcid.org/0000-0001-9338-3669 ORCID
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HAROLD TINOCO GIRALDO,

Doctor en Formación en la Sociedad del Conoicimiento, labora actualmente en 

Baylor College of Medicine: Houston, Texas, US. Master of Science in Education, Learning design and Technology (Education)

 

Autor de varias publicaciones, entre ellas: Diseño de un programa de e-mentoring a partir del análisis de competencias adquiridas por los estudiantes de práctica empresarial del programa de mercadeo Pathways to Inclusion: Can Gamified Reflections and Mentoring find acceptance at the end of the LGBTQIA+ Rainbow? en la UNiversidad de Manizales Towards Sustainable Living: Undergraduate Training Course Using AWORLD App as an Educational Resource An Analysis of LGBTQIA+ University Students’ Perceptions about Sexual and Gender Diversity E-Mentoring in Higher Education: A Structured Literature Review and Implications for Future Research

This study investigates how circular marketing is being implemented in the Colombian textile sector, focusing on a university–business partnership within the Manizales Fashion Cluster. Grounded in the principles of the circular economy and the French AGEC Law, the research adopts a qualitative-descriptive methodology involving forty textile entrepreneurs. Through structured surveys combining Likert-scale items and open-ended questions, the study examines the knowledge, perceptions, and barriers that constrain the adoption of sustainable practices. The findings reveal an intermediate level of commitment to sustainability (3.5/5), a significant female presence among participants (60%), and identify initial costs (32%) and the lack of sustainable suppliers (28%) as the most pressing challenges. Likewise, the results show a clear inclination toward university–business collaboration (4.2/5), highlighting opportunities for training programs, applied research, and joint innovation initiatives. The study concludes that the transition toward a circular economy requires strengthening technical training, designing supportive policies, and consolidating strategic partnerships among universities, firms, and government, with the aim of positioning the textile industry as a regional benchmark for sustainability.

       

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