Tecnologías analíticas y consultoría empresarial: un análisis sistemático de literatura
Analytical Technologies and Business Consulting: A Systematic Analysis of Literature
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La consultoría empresarial se enfrenta a retos relacionados con la transformación digital a partir de la convergencia del análisis de big data (BDA), la inteligencia artificial (IA) y la inteligencia empresarial (BI), lo que reconfigura la práctica de la consultoría y aporta valor añadido a las organizaciones. Este estudio se ha llevado a cabo mediante una revisión sistemática con la metodología PRISMA, analizando 50 trabajos de investigación publicados entre 2020 y 2025; en los resultados se identificaron las siguientes dimensiones críticas: la inteligencia empresarial en la toma de decisiones, las estrategias de transformación digital y modelos eficaces de consultoría empresarial en combinación con el análisis de datos; asimismo, se propone un modelo conceptual como alternativa para abordar las lagunas críticas relacionadas con la estandarización metodológica y la adaptación a las micro, pequeñas y medianas empresas (MiPymes), y para aportar nuevas perspectivas a los servicios de consultoría, a partir de la integración de las capacidades tecnológicas, la gobernanza de datos y las capacidades organizativas. De acuerdo con la evidencia empírica, se concluye que las consultoras empresariales que articulan herramientas tecnológicas a partir de marcos estratégicos generan dinámicas sostenibles de transformación organizativa.
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