Advertising in the area of information. A perfect symbiosis around consumerism
Advertising in the area of information. A perfect symbiosis around consumerism
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- María Teresa Pellicer Jordá, La publicidad en el terreno informativo. Una simbiosis perfecta en torno al consumo , Escribanía: Vol. 15 Núm. 1 (20)
This text reflects on the role of advertising and journalism as means of communication and as a complementary pair regarding the formation of models of learning and behavior. It is questioned by the effects of both cases on the re-construction of social imaginaries that both create a consumption-dependent mass culture through the support of advertising (sell-inform). Journalism and advertising, as mass media, become actors with power that have an effect on the production process of contemporary culture to influence the daily lives of individuals
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