Advertising in the area of information. A perfect symbiosis around consumerism
Advertising in the area of information. A perfect symbiosis around consumerism
How to Cite
Download Citation
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Show authors biography
Most read articles by the same author(s)
- María Teresa Pellicer Jordá, La publicidad en el terreno informativo. Una simbiosis perfecta en torno al consumo , Escribanía: Vol. 15 No. 1 (20)
This text reflects on the role of advertising and journalism as means of communication and as a complementary pair regarding the formation of models of learning and behavior. It is questioned by the effects of both cases on the re-construction of social imaginaries that both create a consumption-dependent mass culture through the support of advertising (sell-inform). Journalism and advertising, as mass media, become actors with power that have an effect on the production process of contemporary culture to influence the daily lives of individuals
Article visits 190 | PDF visits 105
Downloads
Information
