Diagnosis of organizational communication in Mazatlán: advances from an applied study in public and private organizations

Diagnóstico de la comunicaciónorganizacional en Mazatlán: avances de un estudio aplicado en dos organizaciones privadas

Published 2026-11-09


https://doi.org/10.30554/escribania.v24i2.5787
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Vol. 24 No. 2: Escenarios, plataformas y ecologías creativas: una invitación a repensar la comunicación estratégica desde el Sur
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Forgers: Research Articles
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Medrano Obeso, I. C. (2026). Diagnosis of organizational communication in Mazatlán: advances from an applied study in public and private organizations. Escribanía, 24(2). https://doi.org/10.30554/escribania.v24i2.5787
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https://doi.org/10.30554/escribania.v24i2.5787
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Medrano Obeso, I. C. (2026). Diagnosis of organizational communication in Mazatlán: advances from an applied study in public and private organizations. Escribanía, 24(2). https://doi.org/10.30554/escribania.v24i2.5787

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Iris Crystal Medrano Obeso
Facultad de Ciencias Sociales de la Universidad Autónoma de Sinaloa
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This article presents advances from an applied research project aimed at diagnosing organizational communication processes, perceived burnout, and work engagement in public and private organizations in Mazatlán, Sinaloa. The objective is to analyze levels of productive and unproductive communication to identify conditions associated with trust, participation, recognition, perceived strain, and work commitment. Preliminary results correspond to two private organizations: a real estate development company and a strategic communication agency. The study follows a mixed-methods design within a university social service project. The quantitative phase uses a 30-item instrument addressing internal communication, trust, recognition, organizational learning, perceived burnout, and work engagement; the qualitative phase is still under development. Results show adequate internal consistency and exploratory differences between organizations. The study concludes that organizational communication constitutes a strategic dimension for understanding internal culture, listening, participation, and workplace well-being.

 

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ISSN: 0123-6938 
E-ISSN: 2665-4873

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