The Internet from an Indigenous Worldview: Factors Affecting the Consumption and Production of Digital Content on Social Media Platforms

El Internet desde la cosmovisión originaria: factores que afectan el consumo y la producción de contenidos digitales en redes sociales digitales

This article analyzes the social appropriation of information and communication technologies in the Mixe community of Santa María Tlahuitoltepec, Oaxaca, from an Indigenous worldview perspective. Using a mixed methodology that combined fieldwork, surveys, interviews, and collaborative workshops conducted between 2020 and 2024, the study examined social, linguistic, and cultural factors influencing digital content consumption and production. Results reveal delayed technological adoption, predominance of content consumption over production, and persistent linguistic barriers due to hegemonic languages. The study also identifies teachers and community actors as key facilitators in technological appropriation. The research concludes that digital communication in Indigenous contexts requires culturally relevant approaches that strengthen content creation in native languages and promote community participation.