The influence of AI-generated content on the formation of social imaginaries and its impact on digital communication.

El impacto de los contenidos generados por IA en la comunicación digital y su influencia en la formación de imaginarios sociales

Published 2024-09-04


https://doi.org/10.30554/40xbts51
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Vol. 22 No. 1 (27)
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Afiladores: Artículos de Reflexión
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Villota Cuásquer, Óscar D., & López Carmona, J. A. (2024). The influence of AI-generated content on the formation of social imaginaries and its impact on digital communication. Escribanía, 22(1). https://doi.org/10.30554/40xbts51
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https://doi.org/10.30554/40xbts51
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Villota Cuásquer, Óscar D., & López Carmona, J. A. (2024). The influence of AI-generated content on the formation of social imaginaries and its impact on digital communication. Escribanía, 22(1). https://doi.org/10.30554/40xbts51

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Óscar Darío Villota Cuásquer
Universidad de Caldas
https://orcid.org/0000-0002-7604-5577 ORCID
Juan Alejandro López Carmona
Institución Universitaria Pascual Bravo
https://orcid.org/0000-0003-0024-9036 ORCID
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This article reflects on how the increasing presence of Artificial Intelligence (AI)-generated content in digital spaces is transforming communication and the formation of social imaginaries. It explores current concerns, such as the “Dead Internet Theory”, which suggests that much online content is generated by bots and algorithms, and how this influences the perception of authenticity and the “social” nature of social networks. Through a review of key concepts and a critical analysis, we seek to understand the implications of this trend in the construction of social reality and the future of digital communication.

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