CGP sessions

Sesiones CGP Conceptualization of a strategy for the social appropriation of science

Persuasive communication is at the center of the object of study of advertising graphic communication. However, it is not so easy to recognize what is persuasive, how it is persuaded and what are the ways in which it circulates in society. This podcast is a research + creation product that arises from a series of projects that investigate new trends in advertising, graphic and persuasive communication. The podcast series includes in-depth sessions with industry experts, researchers and employers, in dialogue with the specialized literature and leading advertising campaigns. This format integrates a critical and current look at communication and the persuasive in society. The present work shows the paths from which the conceptualization of the product was advanced.