Innovation in sports content across three media outlets in Manizales

Innovación del contenido deportivo en tres medios de comunicación de Manizales

It is acknowledged that the journalistic and informative content on sports influences the publics that the media
addresses in their itineraries. This paper analyzes how the three most important local media in the city of
Manizales, Caracol Radio, Telecafé, and the newspaper La Patria, work on their sports content and what journalistic
genres they use. We conducted a semi-structured interview with the journalists linked to them and we
classified the sports content issued by them during twelve days. This research concluded that although there
is an interest in the diversity of journalistic genres and the use of innovative tools, this is not achieved in the
practice, thus limiting sports journalism to a simply informative exercise, which becomes a trend.