Analysis of the websites of the presidential candidates in Colombia 2022: the cases of Federico Gutiérrez, Gustavo Petro and Rodolfo Hernández

Análisis de las webs de los candidatos a la presidencia en Colombia 2022: los casos de Federico Gutiérrez, Gustavo Petro y Rodolfo Hernández

The following work performs a content analysis of the websites of the presidential candidates Federico Gutiérrez, Gustavo Petro and Rodolfo Hernández, during the 2022 elections. For this purpose, some essential dimensions of a website are articulated, such as content, organization, navigation, appearance, differentiation, speed, accessibility and usability, and through the questions: What relevance have the presidential candidates had, using the web pages, what have been the main characteristics of the websites, from the interactivity, usability and aesthetics, and were there representative differences in the development or structure of the pages of each candidate, questions that are attempted to answer and describe based on the above dimensions of the formal structure of the websites. The article is a product of the ongoing research project: Electoral behavior in Santander 2022: from the actions of massmedia, in the parliamentary and presidential debates, which aims to analyze the electoral behavior in the department of Santander 2022: from the actions of massmedia, in the parliamentary and presidential debates.