The Homeland as a means of communicationthat builds imaginaries and symbols

La Patria como medio de comunicación que construye imaginarios y símbolos

The sending of information, as a physical event, has been studied for years and, as is common in the exact sciences, answers have been found to the questions that scientists ask about these phenomena. But, when this information concerns cultures, social organizations and the construction of symbols, readings and approaches change. Like its uses and messages. Information is no longer seen as a physical process but a cultural one, it is a relevant element when it comes to developing communities. La Patria, a newspaper recognized as the dean of journalism in western Colombia, during its first 100 years of existence has contributed, through texts, photographs and daily analyzes of local, regional and national events, to the construction of images and symbols of the Axis Coffee grower and, punctually, from Caldas. This article reflects on the role of this newspaper in the construction of imaginaries and symbols about life in this department and the importance of the media for the communities.