When to hide is not an option. A theoretical proposal based on the idea of ​​hidden organization in the donation processes in the exchange of breast milk

Cuando ocultar no es una opción. Una propuesta teórica basada en la idea de organización oculta en los procesos de donación en el intercambio de leche materna

Organizations immersed in controversial and hidden practices are a special case study. In this article (the product of a larger work by the first author) we examine how the relationships of proximity between the members of an organization that lead to forms of Stigmatization influences processes of forced concealment of various practices. From methods critical-qualitative and in-depth interviews, we analyze how the breast milk storage / exchange  industry reproduces and, at the same time, resists discourses about the lactating body based on ideas of filth, suspicion and insufficiency. The findings provide evidence that the organizations that we call obscured, as an alternative model to organizations hidden issues proposed by Scott (2013), are understood from various communication problems, especially symbolic, structural and technical, which have direct consequences on the community. The results have implications for the study of contemporary organizations non-profit organization, as well as to conceptually broaden understanding of the hidden
organization and the stigma of members.