The reconfiguration of the news agenda in the face of the media emergency

La reconfiguración de la agenda informativa ante la emergencia mediática

The questioning of the proposal for an informative agenda in the traditional media, in the face of the emergence  of multiple communication possibilities, has led to the reengineering of the editorial boards regarding the definition of published content. Audiences have changed their consumption habits, the uses of information and even the ways in which they interact with that content. Digital platforms led to the reformulation of traditional media, which today are subjected to the scrutiny of an active audience that demands forms and content, that manipulates that same information, that replicates it in various ways and even controversies it from its prosumer status. This writing  proposes an analysis of the change in the definition of informative agendas from the media, the proposal of an own  agenda from the audience, and the evident restructuring of the media-audience relationship in the face of the irruption of electronic media and its complementation with social media.