Study on the influence of the message. Communication and advertisement and their relation to citizenship education

  • Fabio Andrés Ribero Salazar Universidad Sergio Arboleda
  • Arturo Usgategui Universidad Central


This research work, carried out by the Advertising Schools of the Sergio Arboleda University and the Central University, conceptualizes on the
need to recognize the different elements that intervene in the elaboration
and formulation of languages that are presented in the design of different
advertising campaigns with the purpose of qualitatively measuring the perception of consumers and creatives at the moment of elaborating messages that allow to sell products or services, but in turn generate in the issuer
a human formation from the exercise of citizenship. In this way, it seeks
to evaluate, from creativity, the awareness of the advertising message for
citizenship training.